4/20 Day and Youth Marijuana Use

Marijuana is legal in Montana for recreational and medical use. 4/20 Day celebrations promote a large and growing business. It has become another opportunity for cannabis companies to promote the industry and its products.

In many ways, it is similar to alcohol companies using the Super Bowl or St. Patrick's Day. At one time, 4/20 Day was a counterculture protest. Marijuana legalization undercut this as the business grows, sells, and markets marijuana. Like any other product, it will always require new clients.

It is hard to ignore the influence these celebrations have when celebrities, influe...