One Nation, Under God

My experiences with innovative insulation

I’ve always been suspicious of innovation, especially when it comes with a high price tag.

When my wife paid $40 a few years ago for an insulated cup I was aghast. But when I found the cup sitting on the kitchen counter the next morning still full of ice I was sold. Soon I had my own pricey, well-insulated Yeti drinking cup.

However, I can’t yet bring myself to spring for a Yeti cooler. It’s not that I can’t afford one, but $400 for an insulated box to put ice in seems a little silly considering I already have a collection of old coolers in the garage that still work.

I have no doubt Yeti’s in...


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